That includes Orlando, where Jason Siegel, president and CEO of the Greater Orlando Sports Commission, said the Orlando City SC is eagerly awaiting appearances by Messi when Inter Miami comes to town. Messi magic?Ī modern-day Messi effect is expected to spread far beyond South Florida. The stadium name, which is part of the partnership, is designed to help enhance public awareness of a national fundraising effort started by AutoNation, which overall has raised more than $37 million. Two years ago, AutoNation, headquartered in Fort Lauderdale, joined Inter Miami in a cancer-fighting partnership that raised $150,000, said spokeswoman Lisa Rhodes Ryan. Commercial campaigns have included a burger and a sandwich in his name as well as clothing merchandise.
The Seminole Tribe’s Hard Rock International, operator of Seminole Gaming and the Seminole Hard Rock Hotel and Casino in Hollywood, signed up Messi in 2021 as an “ambassador” for its worldwide chain of cafes and selected hotels. “He has a global reach – Latin America and local,” she added. 24, “we expect to sell those trains out as well.” She said that when Inter Miami plays in Orlando on Sept. “I’m going to get the same result that Inter Miami has seen, which is sold out tickets,” said Johanna Rojas, Brightline’s senior vice president of partnerships and sales. On Thursday night, Brightline illuminated its stations in pink. It operates local transportation links between its Fort Lauderdale station and the DRV PNK Stadium about six miles away. Some companies already had business and philanthropic relationships with Inter Miami.īrightline was among the first to work with Inter Miami to establish business ties before Messi arrived. ”Brightline helps with the mobility and I think that Fort Lauderdale really is in a great position to take advantage of this and put itself on the map the same way Miami did getting out of the recession and leveraging off the Lebron James decision.” “Fort Lauderdale has always been the hidden gem in the tri-county area,” he said. Tadd Schwartz, president of Schwartz Media Strategies in Miami, a firm that represented Inter Miami co-founder David Beckham between 20, said the Greater Miami area’s status as a sports entertainment destination has “spilled over into Fort Lauderdale.” He was expected to play Friday in a Leagues Cup match against Cruz Azul. It came one day after Messi, Major League Soccer and Inter Miami finalized his signing through the 2025 season. Inter Miami’s Lionel Messi, center left, holds his new Inter Miami team jersey as he poses with team co-owners Jorge Mas, left, Jose Mas, second right, and David Beckham during a celebration by the team at DRV PNK Stadium last Sunday.
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